Dig Marketing

Working with market leaders

We're all about cultivating small giants.

Businesses that think big and act small to lead a market sector and establish reputations for outstanding products, excellent brands and ethical business practices. Not just pursuing growth for growth's sake.

Some of our clients are already clear market leaders and have held that position for a long time. We work with them to ensure their brands remain relevant and extend their leadership positions.

At other times, we're working with businesses that are on their way to leadership positions in their industry.

In both instances we need to understand the part of the market they are playing in, who else is in the playground and how to ensure they come out on top.

Building stronger brands

Small giants exist in all shapes and sizes. Many of our clients have reputations for excellence and are looking to extend that reputation to new audiences.

We work with clients to build stronger relationships with key stakeholders that will drive value and return for their businesses.

Launching new brands

So you want to be a 'small giant'? Understanding the market place is critical to effectively launch new brands. Where will they be positioned? Who are they targeting? What's the route to market? Who are their competitors? Do they have a true source of differentiation? What is their reason for being? What will the culture be like?

All critical questions to develop a successful launch strategy for a new brand.

Spreading the word

You've got a great product, smart branding, strong distribution but not enough brand awareness, trial and real consumer preference.

Our job is to analyse the key messages and language you use to talk about your brand and then ensure that message gets out to all the right people - and most importantly changes behaviours of the key audience(s) toward your brand.

Making new friends

One of the highly valued benefits of our specialisation is the synergy within our network. Dig is a place where you can meet like-minded people and where collaboration is encouraged and sought after - between clients, suppliers, industry experts, trade and media.

This network is vital so that:

• We can share experiences and knowledge (without breaching confidentiality)


• Joint projects can be undertaken for amplified benefit


• We can introduce you to the right partners who are also expert in what they do - designers, web developers, distribution partners, photographers and more


• You can access a more diverse network with reach beyond your geographical constraints

Angie Bradbury

Managing Director

Angie has been developing marketing and brand strategies for drinks, food and lifestyle clients for the best part of a decade. Angie also holds a Bachelor of Science and a Masters of Marketing and is a Board Director of Trust for Nature, Australia's oldest land protection group. Angie is the brains-trust, instilling best-practice operations and leadership across the entire way we do business.

Educational Achievement

Angie is a graduate of Hamburger University completing her degree from the McDonalds School of Management in 1996. She once dressed up as Grimace (yes the big fat purple one) at a McDonalds super crew convention!

Contact

03 8606 3706 or 0417 517 807

Jamie Cook

Director

Jamie has had more than 20 years experience in Marketing, Sales and Hospitality in Australia and the UK. An experienced and pragmatic strategist, Jamie has managed some of Australia's famous drinks brands, including Matilda Bay, Cascade and Penfolds. Jamie joined our team in January 2007 and is now our inspirational General Manager. He drives client outcomes by ensuring we solve their problems through creativity and excellent execution of an agreed plan.

Historical insight

Jamie played guitar in a rock band in the 80s and can be found still strumming the strings with his sons most weekends.

Contact

03 8606 3703 or 0418 547 197

Nicola McConnell

Director - Dig Communications

After crossing the ditch as a Kiwi wireless journalist, Nicola found herself in Melbourne where she quickly discovered marketing communications. Her early agency career included flogging retirement villages and trying to convince Australians to visit Scandinavia. Since then she's become way more sophisticated! Initially as a fish wife (some called it Marketing Manager) at the Sydney Fish Market before she found her true passion - wine. Since the turn of the millennium Nicola has had the privilege of working with some great wine brands including; Penfolds, Coldstream Hills, Wynns Coonawarra Estate, Seppelt, Leo Buring, and Corbans.

Career Highlight

Her career highlight came after masterminding the release of the 1998 Penfolds Grange in 2003, when wine writer Tim White told ABC radio 'you would have had to have been on the moon last week not to know that Grange had been released'.

Contact

(03) 8606 3704 / 0402916382

Fiona Findlay

Director- Dig Market Development

Fiona loves to drink wine - so it seemed perfectly sensible to work in an industry where it was a daily practice! Fortunately for her she has been able to work with some of the most respected brands in Australia (and the world) so she has been able to hone her skills in this area to a fine art.
Fiona is one of the most highly regarded individuals working in wine distribution and trade marketing. Over the past decade she has established new wine brands including brand positioning, pricing and promotional strategies, she has put together distributor wine portfolios, recruited and managed a national sales team, liaised with brand owners and managed key trade relationships right across the country.

Hidden talent

Deciding at 16 to leave her family and live in another country, Fiona moved to Atlanta, Georgia. Whilst there she thought to test her powers of unskilled and un-supervised driving – the result - knocking out her four front teeth! Formula 1 racing driver was no longer a career ambition

Contact

(03) 8606 3702/ 0413 017 085

Justine Rebien

Client Coordinator

With a five-instrument and three-language portfolio, Justine didn't want to stop at achieving honours in her arts degree from Melbourne University. With a good practical grounding at Rowland Pinder PR, Justine is now tackling the tasks of a Digger with a Grad Dip in Public Relations from RMIT also under her belt. With all the study behind her, Justine is now focussed on writing her book "1,000 things to do with a food processor".

Arty farty achievement

At the age of four Justine decided to turn making noise into an art form by taking up the recorder. Most would have stopped at pumping out three blind mice till the family told you to stop, but Justine moved on to the flute, added the piano and dabbled with the clarinet. If that wasn't enough she decided to take it to a whole new level by mastering the oboe as well!

Contact

03 8606 3717 / 0438 545383

Jane Coutts

Office Manager

Being organised comes naturally to Jane, and with a career as a chef, inflight trolley dolly and swimming pool manager behind her she now splits her time between running a busy family household and keeping the Diggers in line. Jane keeps her Digger family firmly focussed on maintaining our business procedures. A fervent box ticker, you can be sure that if you are on her list, she will tick you off, with a smile!

Contact

03 8606 3700

Scott Darkin

Client Team Leader

When a complete lack of talent prevented him from fulfilling his early ambitions of rock stardom and playing for Collingwood, Scott took on a degree in journalism at the University of South Australia. After a brief foray into broadcast news, Scott crossed over to 'the dark side' and found his niche in public relations via a stint with the City of Melbourne. While he has since worked in industries as diverse as telecommunications, paint and pet food, it was his most recent role as Public Relations Manager at Brown Brothers that ignited his passion for the wine industry and to this day he has been known to enjoy a glass....or two.....or....

Scott is a keen fisherman and can often be found wading through the High Country's icy cold streams in pursuit of trout.

Contact

Jane Knight

Client Coordinator

After completing a Bachelor of Business in Tourism and Events Management, Jane surrounded herself in music and the arts, working on colourful events such as the St Kilda Festival, the St Kilda Short Film Festival and the Melbourne Food and Wine Festival, mingling with master chefs and swirling wine with our best sommeliers.

Jane has also yo-yoed across the pacific, working in tourism for 18 months in Philadelphia and more recently in Guadalajara, Mexico where she practised Spanish, the salsa and the michelada.

Likes to stitch and lie low

She's a whiz on her nana's Singer, but can't sing to save herself and loves catching a weekly flick at the Nova.

Contact

03 8606 3700

So you wanna be a Digger?

We're always keen to hear from talented people!

We Diggers are infinitely passionate about what we do for a crust (an organic sourdough one, of course). We are always on the hunt for potential new Diggers with qualifications and experience in marketing and communications who can match our appetites.

Piqued some interest?

Contact

job@digmarketing.com.au
03 8606 3700